5 Tips for a Better Campaign Video

Did you know that your chances of achieving your target raise are higher when you add a video to your campaign page? It’s a central piece of your marketing strategy and a must have before you launch your campaign.

There is no special formula to creating the perfect campaign video but there are some best practices that can help you structure your video. Don’t worry, you don’t need a big budget to make a good video. You just need a compelling story to tell your audience.

In our fast-paced, high-content digital world, most people have the attention span of a goldfish. That’s why the first 30 seconds of your video are so important to grab viewers’ attentions. So, in that 30 seconds you need to:

¬ Introduce the problem

¬ Introduce your product clearly (aka the solution to the problem)

¬ Show users how they will benefit from the solution

It’s important to inspire your viewers. For example, RED Mountain Resort’s campaign video showed us magnificent images of the mountain, talked about how it was built around the community and how it is a non-commercial resort.

Videos with the greatest engagement are less than three minutes long. The shorter your video, the more likely people are to make it to the end. Keep it short and sweet so people can enjoy your hard work!

Always focus on the benefits of your product and the possible positive impact you can create — aka your value proposition. Once you’ve done this, you can demonstrate the product’s specific features or future products, explaining how those features support the benefit. For example, impak Finance’s video focuses on the power of the banking system, empowering citizens to invest in a bank that supports a more sustainable and positive economy. They finish by talking about online banking and the app itself, but this section is left to the end.

Ryan Feit, CEO and co-founder of SeedInvest, told Mashable about the importance of finding the right team: “Given the high degree of uncertainty associated with early-stage investing, VCs bet on the jockey over the horse because they need to have a high level of conviction that the team has the necessary skills, domain expertise, and diversity to evolve just as quickly as the industry does.”

This is true for almost all investors — introducing yourself and your team is so important. It creates a sense of trust for your future investors and it’s often the team that tips an investor to put in capital. When investors are confident the team can deliver the best product, they’re more inclined to invest in the company.

Invite people to visit your campaign page or to learn more about your company. Consider an inspirational call to action like the ones impak Finance and Bougex created: “Join the Movement on FrontFundr” and “Tomorrow starts today, join us on FrontFundr”.

Creating a good, well-edited video can take more time than you think, so plan your production as soon as possible so you can have your video ready for your launch date (or ideally, a few weeks before).

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