Proactive Resilience Engineering

Sometimes we would like to robust our application(s) or service(s) under diverse situations. For instance, networking recovering/monitoring handling (Retry/Circuit-breaker/Cache…policies). If you…

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Why do we trust Whatsapp when we hate Facebook?

WhatsApp vs Facebook

The evolution of a beloved brand owned by a corporate villain

I am part of the Facebook Generation. In my midteens, I packed my cringe-inducing photos and left Bebo for the bright lights and shiny newness of Facebook. This also means that by my mid-twenties the company and social media that I once thought was the best facet of the internet, is now evil in my eyes. Where did it all go wrong? When did we begin to see the website we used to share what we were eating as a soul-destroying corporation and why is it that we adore some products in their portfolio when we hate others?

As a smartphone user in Europe, Whatsapp is one of the most used apps on my phone. It allows me to talk to friends and family in different timezones quickly and easily. On a recent trip to Seattle, I remarked that I was in bed at the end of my Tuesday chatting to a friend starting her Wednesday in a time zone nine hours ahead of me. What was mindblowing about that situation was that it didn’t feel like I was so far away. That was because of Whatsapp.

iMessage left, Facebook Messenger Middle, Whatsapp right

This reaction was so quick that it surprised me but it got me thinking. What is it that makes me use Whatsapp when I can’t even stand to open Messenger, Facebook’s other messaging service. Firstly I thought perhaps it’s the interface. While Facebook now owns Whatsapp the interface hasn’t changed and the branding is still distinctly Whatsapp. So what if Facebook were to change that? Would…

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